It's Not You, It's Me
We used to have tons of clients. It was a huge pain. And truthfully the level of service suffered. The reality is that each Adwords setup is unique. There are patterns, undoubtedly--things we always do--like using call tracking and setting up super tight conversion tracking. But for every pattern we find, there's another situation that upends the idea.
Now we do it differently. We keep 10 clients at the most at any one time. That's it. Seriously. For our small team this is the sweet spot where we can touch every client, every day. And that's what we think it takes to get really excellent results in Adwords--lots of touches.
And when we part ways with a client--hopefully because we've worked ourselves out of a job with a money-raining lead funnel--then we run a few Adwords ads for ourselves like you just clicked on. We eat our own dogfood, for sure : )
Some Recent Adwords Results We Like to Show Off
Head-to-head with another agency in the same Adwords account, on $44k spend for Q1 2018: CYS campaigns generate 81% of the appointment volume, on 66% of total spend—at 46% lower cost per appointment ($424 vs $799) #adwords
CYS starts 9/1/17—cut CPL by 41%, from $85 to $50,
over 7 month period, with 5 out of 7 months setting record lows
along the way!
2017 was a big year for CYS! We started 39 new projects, brought on 5 new team members and tracked A LOT of website leads for our clients.
After we get Adwords dialed in we always head to on-page conversion rate optimization. Here's a case where we were able to nearly double the total number of conversions over a 30 day period.
Team CYS driving CTR improvements for 21 of 22 consecutive months and continuing to set new account records. This is a familar graph for our clients.
We're experts at increasing click through rates in Google Adwords accounts. Click through rate optimization is a critical success tactic for any Adwords account. Improve your CTR and you will improve your Quailty Score--and reduce your CPC's
Wow—473% increase in conversion with on page conversion optimization. From 1 lead to 12 over a 3 week comparison period. After you've optimzied Adwords you're not done!
Data from seasonal PLA campaign, starting in November and running through February. Last year we hit $76k on about $16k ad spend for 343% ROI. Target is +4:1 this season. That's also just single transaction data, not taking into account any sales that happened in other sessions, or offline (aka via phone call).
We Like Short Term Projects
It seems like most agencies want to find ways to keep their clients around for years. I can see why. Everyone loves monthly recurring revenue. Sometimes that makes sense for the client too--but sometimes it doesn't.
We love the 3 month setup project...
- Month One--Setup: Keyword research, setting up a new account or adjusting an existing one, make sure we get conversion tracking right
- Month Two--Experiment: Setup 3-5 experiments (based on how much, or how little traffic we get with budget) that target either increasing CTR or conversion rate or lowering cost-per-lead
- Month Three--Past the Lead: Begin consulting with client about what happens after the phone call or live chat. We start talking about lead nurturing and lead-to-sale conversion rate optimization and sharing our considerable experince of what works best
Sure There's Tons More We Can Do
But if you don't want to pay an agency for the rest of your life, I don't mind. I'll teach you everything I know. I'll be happy if you tell other people good things about working with us--and maybe we can take them on as a client if you're ready to take off the training wheels and go it alone!
There's no shortage of choices for someone to help you win in Adwords. But if you think our style would be a good fit for your business, give us a call or fill out this form:
More About Us
Our blog posts do a really good job of explaining how we dive deep
Fun Social Stuff
Can you tell we like to look at graphs and spreadsheets?!