Here's an easy way to program your campaign to not run during holidays--either just for a day or a long weekend! We like to get these set up well ahead of time so we can enjoy our holiday!
This one is one of our favorites. Use this Adwords script to add a label to your ads that shows the date they were created. Our ad optimization process is built on some really simple principles.
- Write new ads every month
- Make sure your newest ads always have the highest CTR of any ad all time.
- If it doesn't, pause it and write a new ad
Just Go Look for Them
It sounds silly, but seriously--just go search for them. Use an incognito or private browser setting. Then try searching for them using the Adwords Ad Preview Tool. Then go search for them using isearchfrom.com.
See what you customers see. And if your ads aren't there--proceed to troubleshooting.
Search site:yoursite.com and check out the indexed results
Being aware is probably one of the most valuable tools any digital marketer can develop. While doing a routine checkup of indexed pages for a plastic surgery client we noticed something odd--and bunch of pages indexed with https://
"Huh", this site doesn't run SSL...