Will Adwords Ads Showing on Desktops Be Less Expensive Than Mobile Ads?

Will Adwords Ads Showing on Desktops Be Less Expensive Than Mobile Ads?

In most cases we see the natural CPC’s for mobile traffic starting off higher than desktop. And also for most of our clients the majority of their traffic is coming via mobile.While we’re always pumped about more traffic, it’s more high-converting traffic that we really want. So looking at conversion rates and cost-per-lead metrics as main KPI’s in our accounts has lead us to using negative mobile bid modifiers for certain clients in certain campaigns.

How We Add Value for Our Clients - Part 2: Adwords Reporting - More Than Just CPC and CTR Graphs

How We Add Value for Our Clients - Part 2: Adwords Reporting - More Than Just CPC and CTR Graphs

We've seen lots of reports over the years. Most of them are designed to be easy to create and repeatable. The goal for the agency is always to make things quicker and more process driven. These goals are great at improving consistency and driving profits for the agency. Put simply--they're easier. But that doesn't necessarily make them better.