Your small business has countless choices to spend marketing dollars--it’s no surprise there are many questions about the best options. But just like the rest of life--the best way for one may not be so great for the next. And so it’s true with digital marketing acquisition as well.
50% Reduction in Cost-per-Lead for New Client
We took over an Adwords account for a legal services company on 10.1.16. Client previously had no GA goal tracking set up, so first up--we set up three goals: 1.) Form fill, 2.) Phone call, 3.) Interact with live chat. Side note: Client was not using live chat before we signed them up, but we really drive hard that our PPC clients get into it. We always get good lead volume from chat. They also weren't using any call tracking and we fixed that right away as well!
Adwords Click-to-Message Extension | First Impression
SMS marketing isn't a new thing for us at CYS. A few years ago we started talking about this idea to "meet your clients where they're at". And the idea lead to significant changes in the way we advocated for websites to be set up and correspondingly, how we were setting up and measuring goals in Google Analytics. Meeting your clients where they're at in practice meant offering to communicate with them on their terms--when, where and how they wanted to talk.
Targeting Spanish-Speaking Audiences in AdWords: Why This Works & How To Do It
Anyone who is serious about PPC is always looking for improvement, and the longer one has been at this practice the harder it may become to do so. A well optimized account is after all, well - ...optimized. Over the life of a campaign as growth begins to taper the most important thing to do is seek out those hidden gems, the unrealized opportunity that all the scripts, SKAGS, and scouring just couldn’t seem to tease out. At CYS we have realized these nuggets across many large accounts by opening up to the untapped potential of the bilingual and Spanish-speaking communities of the United States.