You might be aware of Facebook lead form ads but are you using them? If you are, or you’re considering trying them out—hopefully this blog post gives you a little more direction.
CYS 2017 Highlights
It was a big year for team CYS in 2017! We've been so busy with new projects that we neglected the blog. But over the holiday weekend I took some time to add it all up--with the help of my new all-time favorite time-saving, report building, data aggregating super tool--funnel.io. and in hindsight--it really was a heck of a year. And we sure are excited about where we're headed.
Opteo Review [Part 1]
![Opteo Review [Part 1]](https://images.squarespace-cdn.com/content/v1/56fafeeb4d088ebedd8f91e7/1507304367030-1B7DEP5AJ6R259Q2HTFP/opteo-review.png)
Full Funnel ROI for Lead Gen [Part 1]
![Full Funnel ROI for Lead Gen [Part 1]](https://images.squarespace-cdn.com/content/v1/56fafeeb4d088ebedd8f91e7/1505164713801-E8VNH5B4NW5ZKF5ZYSN5/full-funnel-ROI.jpg)
For lead generation ROI is the mother of all metrics. Trust me, we love CPC, search impression share, quality scores, total leads (by channel), total traffic, time on site. We love all of it. Digital advertisers love stats the same way baseball fans have loved stats for decades. With an unending curiosity we love statistics about our ad spend.
