10:1 ROI my oh my! $795 in revenue on $72 in spend. And almost 18% CTR just for good measure!
$1,165,692.09 invested across 48 Adwords accounts for CYS clients over the last year. Must be doing something right!
Tracking Changes Gets the Gains
We follow a process for optimization that helps us find the signal in the noise!
Head-to-head With Another Agency in Same Adwords Account
Head-to-head with another agency in the same Adwords account, on $44k spend for Q1 2018: CYS campaigns generate 81% of the appointment volume, on 66% of total spend—at 46% lower cost per appointment ($424 vs $799) #adwords
41% Reduction in Cost per Lead in 7 Months
CYS starts 9/1/17—cut CPL by 41%, from $85 to $50,
over 7 month period, with 5 out of 7 months setting record lows
along the way!
2017 CYS Highlights
2017 was a big year for CYS! We started 39 new projects, brought on 5 new team members and tracked A LOT of website leads for our clients.
More Conversions for a Lower Cost-per-conversion = Good Adwords Optimization!
2x Conversions w/ On-Page Conversion Rate Optimization
After we get Adwords dialed in we always head to on-page conversion rate optimization. Here's a case where we were able to nearly double the total number of conversions over a 30 day period.
Record High Adwords CTR
Team CYS driving CTR improvements for 21 of 22 consecutive months and continuing to set new account records. This is a familar graph for our clients.
360% Increase in Adwords Click Through Rate
We're experts at increasing click through rates in Google Adwords accounts. Click through rate optimization is a critical success tactic for any Adwords account. Improve your CTR and you will improve your Quailty Score--and reduce your CPC's
473% ⬆ in Conversions With on Page Conversion Optimization
Wow—473% increase in conversion with on page conversion optimization. From 1 lead to 12 over a 3 week comparison period. After you've optimzied Adwords you're not done!
Maintaining a +7% CTR over 64k Impressions & 5k clicks
343% ROI on Shopping Ads
Data from seasonal PLA campaign, starting in November and running through February. Last year we hit $76k on about $16k ad spend for 343% ROI. Target is +4:1 this season. That's also just single transaction data, not taking into account any sales that happened in other sessions, or offline (aka via phone call).