Whether it's starting a new project or auditing an existing--eventually you'll need to troubleshoot a Google Analytics goal set up. The trick is to use real time reporting to make adjustments right away and get your set up complete in minutes rather than days.
Just Go Look for Them
It sounds silly, but seriously--just go search for them. Use an incognito or private browser setting. Then try searching for them using the Adwords Ad Preview Tool. Then go search for them using isearchfrom.com.
See what you customers see. And if your ads aren't there--proceed to troubleshooting.
Search site:yoursite.com and check out the indexed results
Being aware is probably one of the most valuable tools any digital marketer can develop. While doing a routine checkup of indexed pages for a plastic surgery client we noticed something odd--and bunch of pages indexed with https://
"Huh", this site doesn't run SSL...