If you’ve ever invested in marketing personally or been responsible for a marketing budget as part of your job here’s a scenario you’re likely familiar with. You want to grow the business. You make a plan. You make a budget, get things approved. You scour the internet (likely doing a lot of search engine searching ; ). You hire contractors and consultants. You make some bets on advertising. You try things in digital. You try radio. You try ads in your local press. You try [insert latest marketing buzzword].
So…what is the ROI?