Measuring Google Ads ROI Using Tableau

Measuring Google Ads ROI Using Tableau

If you’ve ever invested in marketing personally or been responsible for a marketing budget as part of your job here’s a scenario you’re likely familiar with. You want to grow the business. You make a plan. You make a budget, get things approved. You scour the internet (likely doing a lot of search engine searching ; ). You hire contractors and consultants. You make some bets on advertising. You try things in digital. You try radio. You try ads in your local press. You try [insert latest marketing buzzword].

So…what is the ROI?

5 Steps for Effective Google Ads Management for Small / Midsize Businesses

5 Steps for Effective Google Ads Management for Small / Midsize Businesses

Big budget projects are great. They give us tons of room to try a wide breadth of tactics. And they produce the requisite data to gather statistically relevant conclusions. But small businesses can benefit from high-quality, targeted search traffic from Google Ads too. CYS is having success working with small advertisers and small budgets. It's all about setting up a solid foundation, being patient, and limiting management expenses. 

CYS A/B Testing: Variables, Baseline, Try, Timeline, Trends

CYS A/B Testing: Variables, Baseline, Try, Timeline, Trends

Digital marketing optimization is hard. Set up is easy(ier). Results usually come quick with Adwords. But what do you do next? How much is possible? What's the best keyword? Bidding strategy? Time of day? Set up is easy. Set it up, make sure you have conversion tracking dialed in, let it run. Making it better (or fixing it when something goes sideways) is much, much harder.