I have a cool presentation I'm working on for this. We're doing a killer project tying up influencer campaigns and remarketing campaigns for a beauty brand. 10x ROAS. Scaleable. Building campaigns and audiences programmatically via Google Ads API. Fun stuff.
Although we now have apps and the internet to do just about anything—from ordering food and goods to be delivered to our homes or make appointments—savvy business owners know that the phone call is still the top way to actually convert a new customer.
Calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent.
If you’ve ever invested in marketing personally or been responsible for a marketing budget as part of your job here’s a scenario you’re likely familiar with. You want to grow the business. You make a plan. You make a budget, get things approved. You scour the internet (likely doing a lot of search engine searching ; ). You hire contractors and consultants. You make some bets on advertising. You try things in digital. You try radio. You try ads in your local press. You try [insert latest marketing buzzword].
So…what is the ROI?
We called the company Claim Your Space for a reason—because position matters. Like my post picture up above here. An airplane in the sky, above the water line—totally normal. The same airplane below the water—not so good. The threshold is meaningful. The SEO guys have preached it for years. It’s no less important in paid search.
My friends—this is why you work with CYS.
Because fundamentally we believe in analytical approach to marketing and that there are things to know, and they can be learned through experimentation and measurement.
Our biggest wins have been in this arena. Including our recent win for “Best Use of Analytics” at the IMPACT18 digital marketing conference in Las Vegas this fall.