Decorilla Sells More Online Interior Design Services and Brings More Consultations to It's Designers With Google Ads
Decorilla combines traditional in-home interior design and technology, using a platform connecting customers with professional vetted designers, streamlining the design process, and making beautiful interior design affordable and risk free.
Decorilla did not have clear analytics or a way to understand the ROI on their paid search marketing investment. And campaign management took valuable time away from the business key leadership.
The leadership team wanted to know how much their investment in Google Ads and other paid media channels was contributing to the bottom line.
Fix conversion tracking to ensure revenue was being captured in web analytics tools
Implement attribution modeling to understand users full acquisition journey
Perform a full PPC audit to identify and implement performance improvements
Validate and increase investment in remarketing to bring customers back to the website for a lower cost per click
Create separate campaigns targeting different geographies to capitalize on less competitive markets
Meet weekly to discuss campaign performance and brainstorm new ideas
Decrease in Cost-Per-Conversion
Consecutive Months of Record Low Cost-Per-Lead
ROI from Google Ads, Easily Measured in Google Analytics
ROI from Remarketing
Ready to speak to a Google Ads experts?
It’s not uncommon that we measure a 10x return on Google Ads. 15x though—that’s really something!
74% Increase in revenue year-over-year, 2017 to 2018, adding +$120k over 2.5 months.
CYS Founder Tony Chopp has been invited to showcase our recent Google Ads results at this year’s “Digital Marketing Recorded” conference in Las Vegas.
10:1 ROI my oh my! $795 in revenue on $72 in spend. And almost 18% CTR just for good measure!
$1,165,692.09 invested across 48 Adwords accounts for CYS clients over the last year. Must be doing something right!
We follow a process for optimization that helps us find the signal in the noise!
Head-to-head with another agency in the same Adwords account, on $44k spend for Q1 2018: CYS campaigns generate 81% of the appointment volume, on 66% of total spend—at 46% lower cost per appointment ($424 vs $799) #adwords
CYS starts 9/1/17—cut CPL by 41%, from $85 to $50,
over 7 month period, with 5 out of 7 months setting record lows
along the way!
2017 was a big year for CYS! We started 39 new projects, brought on 5 new team members and tracked A LOT of website leads for our clients.
After we get Adwords dialed in we always head to on-page conversion rate optimization. Here's a case where we were able to nearly double the total number of conversions over a 30 day period.