Decorilla Sells More Online Interior Design Services and Brings More Consultations to It's Designers With Google Ads

 

Decorilla combines traditional in-home interior design and technology, using a platform connecting customers with professional vetted designers, streamlining the design process, and making beautiful interior design affordable and risk free.

THE CHALLENGE

Decorilla did not have clear analytics or a way to understand the ROI on their paid search marketing investment. And campaign management took valuable time away from the business key leadership.

The leadership team wanted to know how much their investment in Google Ads and other paid media channels was contributing to the bottom line.

THE PLAN

  • Fix conversion tracking to ensure revenue was being captured in web analytics tools

  • Implement attribution modeling to understand users full acquisition journey

  • Perform a full PPC audit to identify and implement performance improvements

  • Validate and increase investment in remarketing to bring customers back to the website for a lower cost per click

  • Create separate campaigns targeting different geographies to capitalize on less competitive markets

  • Meet weekly to discuss campaign performance and brainstorm new ideas

THE RESULTS

88%

Decrease in Cost-Per-Conversion

7

Consecutive Months of Record Low Cost-Per-Lead

500%

ROI from Google Ads, Easily Measured in Google Analytics

1,500%

ROI from Remarketing

GET STARTED 

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Tony is a pleasure to work with. There is no job too big or too small for him. He is a great extension to our internal marketing team. On top of PPC he provides SEO, tech integration, and content support. I appreciate the thoughtfulness he brings to his work.
— Lauren R., CommonAreas, Marketing Director

RECENT RESULTS