Google Ads for Bridal Shop
Let’s start with a bit of keyword research…
That’s promising enough to keep looking.
Let’s model a funnel. I wonder if we can get a decent estimate for the average value of a sale?
Ok we have a decent estimate for CPC and a decent estimate for value of sale.
Let’s table it up and look at the effect of variances in CPC starting at $1.00 and going up to $3.00 per click.
All looking promising.
Now, this is all good using numbers for search volume nationally—but how about locally?
Let’s look at the Spokane DMA®
More promising looking stuff—still decent search volume, and projections that looks like nice positive ROI
There’s an important note here.
This model’s to be profitable—but not huge volume. It’s a common challenge when we run Google Ads for local businesses. And it trips people up. They throw the baby out with the bath water. We hear stuff like “I don’t really think Adwords is working”, “I’m not noticing a difference…” etc.
We’re looking at making six additional sales over the course of three months—two per month. Easy to not notice (depending on how busy they already are).
But it’s still meaningful. If you project this over a year you’d be looking at something like this:
Basically the advertising pays for itself.
And they get their brand in front of 60k new people (impressions) and 2,500 new people actually click over to their site (good for remarketing, email marketing, offers, etc).
A few sales of expensive $4-5k dresses throughout the year would tip the scale to an even more favorable ROI.