5 Steps for Effective Google Ads Management for Small / Midsize Businesses

5 Steps for Effective Google Ads Management for Small / Midsize Businesses

Big budget projects are great. They give us tons of room to try a wide breadth of tactics. And they produce the requisite data to gather statistically relevant conclusions. But small businesses can benefit from high-quality, targeted search traffic from Google Ads too. CYS is having success working with small advertisers and small budgets. It's all about setting up a solid foundation, being patient, and limiting management expenses. 

CYS A/B Testing: Variables, Baseline, Try, Timeline, Trends

CYS A/B Testing: Variables, Baseline, Try, Timeline, Trends

Digital marketing optimization is hard. Set up is easy(ier). Results usually come quick with Adwords. But what do you do next? How much is possible? What's the best keyword? Bidding strategy? Time of day? Set up is easy. Set it up, make sure you have conversion tracking dialed in, let it run. Making it better (or fixing it when something goes sideways) is much, much harder. 

Case Study: Beyond Cost-Per-Lead Using CallTrackingMetrics

Case Study: Beyond Cost-Per-Lead Using CallTrackingMetrics

Cost-per-lead measurement leaves something to be desired, doesn’t it? Getting beyond CPL is hard work that requires commitment from agency and client alike. Here’s how we did it. This project represents (as of now) six months worth of work, through numerous iterations of ‘most current, best truth’. The value is clear: Know and optimize for the cost to generate an appointment.