This one was interesting. We setup a new campaign for using the Adwords demographic targeting feature released early this year. The problem here was we weren't able to get the ads to show up on the Ad Preview and Diagnosis tool.
This one is one of our favorites. Use this Adwords script to add a label to your ads that shows the date they were created. Our ad optimization process is built on some really simple principles.
- Write new ads every month
- Make sure your newest ads always have the highest CTR of any ad all time.
- If it doesn't, pause it and write a new ad
Just Go Look for Them
It sounds silly, but seriously--just go search for them. Use an incognito or private browser setting. Then try searching for them using the Adwords Ad Preview Tool. Then go search for them using isearchfrom.com.
See what you customers see. And if your ads aren't there--proceed to troubleshooting.
Search site:yoursite.com and check out the indexed results
Being aware is probably one of the most valuable tools any digital marketer can develop. While doing a routine checkup of indexed pages for a plastic surgery client we noticed something odd--and bunch of pages indexed with https://
"Huh", this site doesn't run SSL...