Decorilla Sells More Online Interior Design Services and Brings More Consultations to It's Designers With Google Ads
Decorilla combines traditional in-home interior design and technology, using a platform connecting customers with professional vetted designers, streamlining the design process, and making beautiful interior design affordable and risk free.
Decorilla did not have clear analytics or a way to understand the ROI on their paid search marketing investment. And campaign management took valuable time away from the business key leadership.
The leadership team wanted to know how much their investment in Google Ads and other paid media channels was contributing to the bottom line.
Fix conversion tracking to ensure revenue was being captured in web analytics tools
Implement attribution modeling to understand users full acquisition journey
Perform a full PPC audit to identify and implement performance improvements
Validate and increase investment in remarketing to bring customers back to the website for a lower cost per click
Create separate campaigns targeting different geographies to capitalize on less competitive markets
Meet weekly to discuss campaign performance and brainstorm new ideas
Decrease in Cost-Per-Conversion
Consecutive Months of Record Low Cost-Per-Lead
ROAS from Google Ads
ROAS from Remarketing
Ready to speak to the Google Ads experts?
This is what your organic search traffic graph should look like!
I love the 15x projects, but you don't win a baseball game with all home runs. We could probably get a 6-8x here by bidding 50-60% less. Although the net effect would be way less overall sales. In this case paid search is driving 20-30% of the overall sales for the store. Constricting volume for higher profitability is likely not the best choice.
$2,983 ad spend for $39,677 in revenue. #BigROI
It’s not uncommon that we measure a 10x return on Google Ads. 15x though—that’s really something!
74% Increase in revenue year-over-year, 2017 to 2018, adding +$120k over 2.5 months.
CYS Founder Tony Chopp has been invited to showcase our recent Google Ads results at this year’s “Digital Marketing Recorded” conference in Las Vegas.
10:1 ROI my oh my! $795 in revenue on $72 in spend. And almost 18% CTR just for good measure!
$1,165,692.09 invested across 48 Adwords accounts for CYS clients over the last year. Must be doing something right!
We follow a process for optimization that helps us find the signal in the noise!
Head-to-head with another agency in the same Adwords account, on $44k spend for Q1 2018: CYS campaigns generate 81% of the appointment volume, on 66% of total spend—at 46% lower cost per appointment ($424 vs $799) #adwords
CYS starts 9/1/17—cut CPL by 41%, from $85 to $50,
over 7 month period, with 5 out of 7 months setting record lows
along the way!