Decorilla Sells More Online Interior Design Services and Brings More Consultations to It's Designers With Google Ads
Decorilla combines traditional in-home interior design and technology, using a platform connecting customers with professional vetted designers, streamlining the design process, and making beautiful interior design affordable and risk free.
THE CHALLENGE
Decorilla did not have clear analytics or a way to understand the ROI on their paid search marketing investment. And campaign management took valuable time away from the business key leadership.
The leadership team wanted to know how much their investment in Google Ads and other paid media channels was contributing to the bottom line.
THE PLAN
Fix conversion tracking to ensure revenue was being captured in web analytics tools
Implement attribution modeling to understand users full acquisition journey
Perform a full PPC audit to identify and implement performance improvements
Validate and increase investment in remarketing to bring customers back to the website for a lower cost per click
Create separate campaigns targeting different geographies to capitalize on less competitive markets
Meet weekly to discuss campaign performance and brainstorm new ideas
THE RESULTS
88%
Decrease in Cost-Per-Conversion
7
Consecutive Months of Record Low Cost-Per-Lead
587%
ROAS from Google Ads
609%
ROAS from Remarketing
GET STARTED
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“Tony is a pleasure to work with. There is no job too big or too small for him. He is a great extension to our internal marketing team. On top of PPC he provides SEO, tech integration, and content support. I appreciate the thoughtfulness he brings to his work.”
RECENT RESULTS
Featured
74% Increase in revenue year-over-year, 2017 to 2018, adding +$120k over 2.5 months.