Vanity Planet Drives Record High ROAS With Claim Your Space
Curly. Straight. Light. Dark. Angular. Smooth. Bold. Natural. Thick. Thin. For Vanity Planet, beauty isn’t something you add or apply—it’s something you reveal.
Vanity Planet needed a better return-on-ad-spend, better ways to measure their cross-channel efforts, and a clearer understanding of attribution.
CYS jumped in to understand their current advertising goals and how information was flowing through marketing and accounting analytics systems.
By following how revenue was tracked the team at CYS was able to create marketing campaigns that deliver record-setting returns—measured by the systems Vanity Planet’s executive team is already using.
Quickly Trim all campaigns and channels with underperforming ROAS
Implement Bid Automation throughout Google Ads and Facebook Ads account
Implement Attribution Modeling to understand user’s full acquisition journey
Personalize Remarketing campaigns to align with unique promotional offers
Begin YouTube Prospecting to introduce potential new customers to the brand for a low cost-per-click
Test New Channels including SnapChat and Pinterest Ads
ROAS from Google Ads
Increase Over Lifetime Average ROAS
ROAS from Facebook / Instagram Ads
Revenue / Month Generated from Google Ads
Ready to speak with a Google Ads expert?
5x Better than Regular Shopping Campaign. Google's bid automation has been getting better for a long time. And now in some cases it's really become impressive. Two years ago you wouldn't have been able to convince me to give up our manual bidding process, but now...
Here's a brand new Smart Shopping campaign that's posting 30x ROAS. Compared to 6x for the standard shopping campaign. That's really something.
CYS Founder Tony Chopp showing off recent campaign results at Digital Summit | Kansas City in May 2019
2nd month on a new project. Tasked with increasing Return on Ad Spend. We delivered a 45% increase over their lifetime average, and a new record high mark at 516%
This is what your organic search traffic graph should look like!
I love the 15x projects, but you don't win a baseball game with all home runs. We could probably get a 6-8x here by bidding 50-60% less. Although the net effect would be way less overall sales. In this case paid search is driving 20-30% of the overall sales for the store. Constricting volume for higher profitability is likely not the best choice.
$2,983 ad spend for $39,677 in revenue. #BigROI
It’s not uncommon that we measure a 10x return on Google Ads. 15x though—that’s really something!
74% Increase in revenue year-over-year, 2017 to 2018, adding +$120k over 2.5 months.
CYS Founder Tony Chopp has been invited to showcase our recent Google Ads results at this year’s “Digital Marketing Recorded” conference in Las Vegas.
10:1 ROI my oh my! $795 in revenue on $72 in spend. And almost 18% CTR just for good measure!
$1,165,692.09 invested across 48 Adwords accounts for CYS clients over the last year. Must be doing something right!