Vanity Planet Drives Record High ROAS With Claim Your Space

Curly. Straight. Light. Dark. Angular. Smooth. Bold. Natural. Thick. Thin. For Vanity Planet, beauty isn’t something you add or apply—it’s something you reveal.

THE CHALLENGE

Vanity Planet needed a better return-on-ad-spend, better ways to measure their cross-channel efforts, and a clearer understanding of attribution.

CYS jumped in to understand their current advertising goals and how information was flowing through marketing and accounting analytics systems.

By following how revenue was tracked the team at CYS was able to create marketing campaigns that deliver record-setting returns—measured by the systems Vanity Planet’s executive team is already using.

THE PLAN

  • Quickly Trim all campaigns and channels with underperforming ROAS

  • Implement Bid Automation throughout Google Ads and Facebook Ads account

  • Implement Attribution Modeling to understand user’s full acquisition journey

  • Personalize Remarketing campaigns to align with unique promotional offers

  • Begin YouTube Prospecting to introduce potential new customers to the brand for a low cost-per-click

  • Test New Channels including SnapChat and Pinterest Ads

THE RESULTS

5:1

ROAS from Google Ads

45%

Increase Over Lifetime Average ROAS

6:1

ROAS from Facebook / Instagram Ads

+$180k

Revenue / Month Generated from Google Ads

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They are managing our paid efforts and are killing it for us. Have went through multiple firms and in house staff before CYS was able to deliver on what we needed to be profitable. Would recommend them in a heartbeat!
— Wade Brown, Vice President of Ecommerce, Vanity Planet

RECENT RESULTS