Vanity Planet Drives Record High ROAS With Claim Your Space

Curly. Straight. Light. Dark. Angular. Smooth. Bold. Natural. Thick. Thin. For Vanity Planet, beauty isn’t something you add or apply—it’s something you reveal.

THE CHALLENGE

Vanity Planet needed a better return-on-ad-spend, better ways to measure their cross-channel efforts, and a clearer understanding of attribution.

CYS jumped in to understand their current advertising goals and how information was flowing through marketing and accounting analytics systems.

By following how revenue was tracked the team at CYS was able to create marketing campaigns that deliver record-setting returns—measured by the systems Vanity Planet’s executive team is already using.

THE PLAN

  • Quickly Trim all campaigns and channels with underperforming ROAS

  • Implement Bid Automation throughout Google Ads and Facebook Ads account

  • Implement Attribution Modeling to understand user’s full acquisition journey

  • Personalize Remarketing campaigns to align with unique promotional offers

  • Begin YouTube Prospecting to introduce potential new customers to the brand for a low cost-per-click

  • Test New Channels including SnapChat and Pinterest Ads

THE RESULTS

5:1

ROAS from Google Ads

45%

Increase Over Lifetime Average ROAS

6:1

ROAS from Facebook / Instagram Ads

+$180k

Revenue / Month Generated from Google Ads

GET STARTED 

 

Ready to speak with a Google Ads expert?

“They are managing our paid efforts and are killing it for us. Have went through multiple firms and in house staff before CYS was able to deliver on what we needed to be profitable. Would recommend them in a heartbeat!”
— Wade Brown, Vice President of Ecommerce, Vanity Planet

RECENT RESULTS 

Featured
30x on Smart Shopping
30x on Smart Shopping

5x Better than Regular Shopping Campaign. Google's bid automation has been getting better for a long time. And now in some cases it's really become impressive. Two years ago you wouldn't have been able to convince me to give up our manual bidding process, but now...

Here's a brand new Smart Shopping campaign that's posting 30x ROAS. Compared to 6x for the standard shopping campaign. That's really something.

Tony Chopp Presents @ Digital Summit | Kansas City
Tony Chopp Presents @ Digital Summit | Kansas City

CYS Founder Tony Chopp showing off recent campaign results at Digital Summit | Kansas City in May 2019

45% Increase in ROAS — Record High
45% Increase in ROAS — Record High

2nd month on a new project. Tasked with increasing Return on Ad Spend. We delivered a 45% increase over their lifetime average, and a new record high mark at 516%

Organic Search Traffic Growth
Organic Search Traffic Growth

This is what your organic search traffic graph should look like!

3.28 ROAS—$41.9k Revenue on $12.7k Spend, Over a Year
3.28 ROAS—$41.9k Revenue on $12.7k Spend, Over a Year

I love the 15x projects, but you don't win a baseball game with all home runs. We could probably get a 6-8x here by bidding 50-60% less. Although the net effect would be way less overall sales. In this case paid search is driving 20-30% of the overall sales for the store. Constricting volume for higher profitability is likely not the best choice.

+13x on Google Shopping Ads Campaign—Oh My!
+13x on Google Shopping Ads Campaign—Oh My!

$2,983 ad spend for $39,677 in revenue. #BigROI

15x ROI is Possible
15x ROI is Possible

It’s not uncommon that we measure a 10x return on Google Ads. 15x though—that’s really something!

+74% Increase in Revenue Year-Over-Year
+74% Increase in Revenue Year-Over-Year

74% Increase in revenue year-over-year, 2017 to 2018, adding +$120k over 2.5 months.

CYS Wins "Best Use of Analytics" at IMPACT18
CYS Wins "Best Use of Analytics" at IMPACT18

Taking home the trophy for “Best Use of Analytics” at the IMPACT18 digital marketing conference in Las Vegas this fall.

Team CYS Presents @ "Digital Marketing Recorded"
Team CYS Presents @ "Digital Marketing Recorded"

CYS Founder Tony Chopp has been invited to showcase our recent Google Ads results at this year’s “Digital Marketing Recorded” conference in Las Vegas.

10:1 ROI
10:1 ROI

10:1 ROI my oh my! $795 in revenue on $72 in spend. And almost 18% CTR just for good measure!

$1,165,692.09
$1,165,692.09

$1,165,692.09 invested across 48 Adwords accounts for CYS clients over the last year. Must be doing something right!