
Zenatta Drives More Consulting Leads With Google Ads
Zenatta is a certified Zoho Partner that helps clients build CRM systems employees will actually use. Giving business leaders the information they need to make informed decisions about their businesses.
THE CHALLENGE
Zenatta needed a consistent and predictable way to generate new leads for their Zoho customization consulting business.
CYS researched the marketplace and determined that Google Ads would be an excellent strategy for this niche B2B lead generation.
THE PLAN
Implement call tracking to capture the full impact of leads generated from SEM
Implement conversion tracking to ensure best accuracy in web analytics tools
Implement attribution modeling to understand user’s full acquisition journey
Perform a complete PPC audit & build to create new advertising accounts based on best practices
Begin remarketing to bring potential customers back to the site for a lower cost-per-click
Create separate campaigns targeting different search intent to capitalize on less competitive markets
THE RESULTS
10:1
ROAS from Google Ads
4
Consecutive Months of Record Gross Revenue from New Business
+40
New Qualified Leads per Month
+$100k
Revenue Generated from New Business

GET STARTED
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“I met Tony while working on a recent client integration project. He was working at the time to tighten up their analytics and acquisition strategy and I could see quickly that he was not kidding around. About the same time we started thinking about how we could generate more new business for our consultancy and it was easy choice to give Claim Your Space a shot.
They haven’t disappointed. In less than 90 days we’re seeing at least 10x ROI, and possibly 15:1. Real results right out of the gate. That’s uncommon, and refreshing and a it’s been a real win for our business.”

RECENT RESULTS
5x Better than Regular Shopping Campaign. Google's bid automation has been getting better for a long time. And now in some cases it's really become impressive. Two years ago you wouldn't have been able to convince me to give up our manual bidding process, but now...
Here's a brand new Smart Shopping campaign that's posting 30x ROAS. Compared to 6x for the standard shopping campaign. That's really something.
CYS Founder Tony Chopp showing off recent campaign results at Digital Summit | Kansas City in May 2019
2nd month on a new project. Tasked with increasing Return on Ad Spend. We delivered a 45% increase over their lifetime average, and a new record high mark at 516%
I love the 15x projects, but you don't win a baseball game with all home runs. We could probably get a 6-8x here by bidding 50-60% less. Although the net effect would be way less overall sales. In this case paid search is driving 20-30% of the overall sales for the store. Constricting volume for higher profitability is likely not the best choice.
It’s not uncommon that we measure a 10x return on Google Ads. 15x though—that’s really something!
Taking home the trophy for “Best Use of Analytics” at the IMPACT18 digital marketing conference in Las Vegas this fall.
CYS Founder Tony Chopp has been invited to showcase our recent Google Ads results at this year’s “Digital Marketing Recorded” conference in Las Vegas.
10:1 ROI my oh my! $795 in revenue on $72 in spend. And almost 18% CTR just for good measure!
$1,165,692.09 invested across 48 Adwords accounts for CYS clients over the last year. Must be doing something right!
74% Increase in revenue year-over-year, 2017 to 2018, adding +$120k over 2.5 months.