Zenatta Drives More Consulting Leads With Google Ads
Zenatta is a certified Zoho Partner that helps clients build CRM systems employees will actually use. Giving business leaders the information they need to make informed decisions about their businesses.
Zenatta needed a consistent and predictable way to generate new leads for their Zoho customization consulting business.
CYS researched the marketplace and determined that Google Ads would be an excellent strategy for this niche B2B lead generation.
Implement call tracking to capture the full impact of leads generated from SEM
Implement conversion tracking to ensure best accuracy in web analytics tools
Implement attribution modeling to understand user’s full acquisition journey
Perform a complete PPC audit & build to create new advertising accounts based on best practices
Begin remarketing to bring potential customers back to the site for a lower cost-per-click
Create separate campaigns targeting different search intent to capitalize on less competitive markets
ROAS from Google Ads
Consecutive Months of Record Gross Revenue from New Business
New Qualified Leads per Month
Revenue Generated from New Business
Ready to speak to the Google Ads experts?
This is what your organic search traffic graph should look like!
I love the 15x projects, but you don't win a baseball game with all home runs. We could probably get a 6-8x here by bidding 50-60% less. Although the net effect would be way less overall sales. In this case paid search is driving 20-30% of the overall sales for the store. Constricting volume for higher profitability is likely not the best choice.
$2,983 ad spend for $39,677 in revenue. #BigROI
It’s not uncommon that we measure a 10x return on Google Ads. 15x though—that’s really something!
74% Increase in revenue year-over-year, 2017 to 2018, adding +$120k over 2.5 months.
CYS Founder Tony Chopp has been invited to showcase our recent Google Ads results at this year’s “Digital Marketing Recorded” conference in Las Vegas.
10:1 ROI my oh my! $795 in revenue on $72 in spend. And almost 18% CTR just for good measure!
$1,165,692.09 invested across 48 Adwords accounts for CYS clients over the last year. Must be doing something right!
We follow a process for optimization that helps us find the signal in the noise!
Head-to-head with another agency in the same Adwords account, on $44k spend for Q1 2018: CYS campaigns generate 81% of the appointment volume, on 66% of total spend—at 46% lower cost per appointment ($424 vs $799) #adwords
CYS starts 9/1/17—cut CPL by 41%, from $85 to $50,
over 7 month period, with 5 out of 7 months setting record lows
along the way!