Google Ads for Golf Products

Let’s start with a bit of keyword research…

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Decent search volume. For sure competitive.

Let’s use CPC estimates to model a funnel:

Higher Priced Products Will Be Better

I used $222 as a guess for average sale value, but they sell things that are more than than that. This handheld GPS for $329 for example:

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That changes things some…

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Remarketing is a Play

A good starting point here is probably to make sure we’re doing everything we can with remarketing. Looks like the brand gets a fair amount of traffic.

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Questions

  • What is the actual average customer value?

  • What other marketing are they doing now?

  • What results are they getting?

  • What are they measuring?

  • What’s their monthly budget for marketing?

  • Why is that some products can’t be purchased online?

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Final Conclusion

This is a decent size market.

But for sure a job for pro PPC marketers.

The ROI is tight and as a result the ability to control and monitor CPC’s and conversion rates are absolutely critical for success.

It’s also worth noting that these ROI calculations are not factoring in things like lifetime value and repeat business and the general branding impact.


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