Google Ads for Golf Products
Let’s start with a bit of keyword research…
Decent search volume. For sure competitive.
Let’s use CPC estimates to model a funnel:
Higher Priced Products Will Be Better
I used $222 as a guess for average sale value, but they sell things that are more than than that. This handheld GPS for $329 for example:
That changes things some…
Remarketing is a Play
A good starting point here is probably to make sure we’re doing everything we can with remarketing. Looks like the brand gets a fair amount of traffic.
What is the actual average customer value?
What other marketing are they doing now?
What results are they getting?
What are they measuring?
What’s their monthly budget for marketing?
Why is that some products can’t be purchased online?
This is a decent size market.
But for sure a job for pro PPC marketers.
The ROI is tight and as a result the ability to control and monitor CPC’s and conversion rates are absolutely critical for success.
It’s also worth noting that these ROI calculations are not factoring in things like lifetime value and repeat business and the general branding impact.
Some of Our Recent Wins
5x Better than Regular Shopping Campaign. Google's bid automation has been getting better for a long time. And now in some cases it's really become impressive. Two years ago you wouldn't have been able to convince me to give up our manual bidding process, but now...
Here's a brand new Smart Shopping campaign that's posting 30x ROAS. Compared to 6x for the standard shopping campaign. That's really something.
CYS Founder Tony Chopp showing off recent campaign results at Digital Summit | Kansas City in May 2019
2nd month on a new project. Tasked with increasing Return on Ad Spend. We delivered a 45% increase over their lifetime average, and a new record high mark at 516%
This is what your organic search traffic graph should look like!
I love the 15x projects, but you don't win a baseball game with all home runs. We could probably get a 6-8x here by bidding 50-60% less. Although the net effect would be way less overall sales. In this case paid search is driving 20-30% of the overall sales for the store. Constricting volume for higher profitability is likely not the best choice.
$2,983 ad spend for $39,677 in revenue. #BigROI
It’s not uncommon that we measure a 10x return on Google Ads. 15x though—that’s really something!
74% Increase in revenue year-over-year, 2017 to 2018, adding +$120k over 2.5 months.
CYS Founder Tony Chopp has been invited to showcase our recent Google Ads results at this year’s “Digital Marketing Recorded” conference in Las Vegas.
10:1 ROI my oh my! $795 in revenue on $72 in spend. And almost 18% CTR just for good measure!
$1,165,692.09 invested across 48 Adwords accounts for CYS clients over the last year. Must be doing something right!