It's Not You, It's Me
We used to have tons of clients. It was a huge pain. And truthfully the level of service suffered. The reality is that each Adwords setup is unique. There are patterns, undoubtedly--things we always do--like using call tracking and setting up super tight conversion tracking. But for every pattern we find, there's another situation that upends the idea.
Now we do it differently. We keep 10 clients at the most at any one time. That's it. Seriously. For our small team this is the sweet spot where we can touch every client, every day. And that's what we think it takes to get really excellent results in Adwords--lots of touches.
And when we part ways with a client--hopefully because we've worked ourselves out of a job with a money-raining lead funnel--then we run a few Adwords ads for ourselves like you just clicked on. We eat our own dogfood, for sure : )
Some Recent Adwords Results We Like to Show Off
5x Better than Regular Shopping Campaign. Google's bid automation has been getting better for a long time. And now in some cases it's really become impressive. Two years ago you wouldn't have been able to convince me to give up our manual bidding process, but now...
Here's a brand new Smart Shopping campaign that's posting 30x ROAS. Compared to 6x for the standard shopping campaign. That's really something.
CYS Founder Tony Chopp showing off recent campaign results at Digital Summit | Kansas City in May 2019
2nd month on a new project. Tasked with increasing Return on Ad Spend. We delivered a 45% increase over their lifetime average, and a new record high mark at 516%
This is what your organic search traffic graph should look like!
I love the 15x projects, but you don't win a baseball game with all home runs. We could probably get a 6-8x here by bidding 50-60% less. Although the net effect would be way less overall sales. In this case paid search is driving 20-30% of the overall sales for the store. Constricting volume for higher profitability is likely not the best choice.
$2,983 ad spend for $39,677 in revenue. #BigROI
It’s not uncommon that we measure a 10x return on Google Ads. 15x though—that’s really something!
74% Increase in revenue year-over-year, 2017 to 2018, adding +$120k over 2.5 months.
CYS Founder Tony Chopp has been invited to showcase our recent Google Ads results at this year’s “Digital Marketing Recorded” conference in Las Vegas.
We Like Short Term Projects
It seems like most agencies want to find ways to keep their clients around for years. I can see why. Everyone loves monthly recurring revenue. Sometimes that makes sense for the client too--but sometimes it doesn't.
We love the 3 month setup project...
- Month One--Setup: Keyword research, setting up a new account or adjusting an existing one, make sure we get conversion tracking right
- Month Two--Experiment: Setup 3-5 experiments (based on how much, or how little traffic we get with budget) that target either increasing CTR or conversion rate or lowering cost-per-lead
- Month Three--Past the Lead: Begin consulting with client about what happens after the phone call or live chat. We start talking about lead nurturing and lead-to-sale conversion rate optimization and sharing our considerable experince of what works best
Sure There's Tons More We Can Do
But if you don't want to pay an agency for the rest of your life, I don't mind. I'll teach you everything I know. I'll be happy if you tell other people good things about working with us--and maybe we can take them on as a client if you're ready to take off the training wheels and go it alone!
There's no shortage of choices for someone to help you win in Adwords. But if you think our style would be a good fit for your business, give us a call or fill out this form:
More About Us
Our blog posts do a really good job of explaining how we dive deep
Fun Social Stuff
Can you tell we like to look at graphs and spreadsheets?!