We had a chance to do a write up for the CallTrackingMetrics blog, on how we’re using their product to amplify our lead generation projects.
For lead generation ROI is the mother of all metrics. Trust me, we love CPC, search impression share, quality scores, total leads (by channel), total traffic, time on site. We love all of it. Digital advertisers love stats the same way baseball fans have loved stats for decades. With an unending curiosity we love statistics about our ad spend.