As usual, we're experimenting! This time with different remarketing tactics on Facebook to see if we can identify any patterns. This test ran over 20 days, spent about $1k in ad budget and was set up make comparisons between two primary variables, 1.) remarketing list size length, comparing 7 days vs 90 day and 2.) campaign objectives, comparing Link Clicks vs Brand Awareness vs Engagement. Here's the total results from all campaigns:
The worst thing you can do with your client’s trust and your client’s money is to ‘set it and forget it”. For us at Claim Your Space we understand that the ride isn’t always a smooth one—but we absolutely pride ourselves on being able to quickly identify the source of a change in performance and identify root causes. Sometimes we’re looking for the cause so we can fix what’s broken. And other times we’re looking to isolate something in a complex marketing mix that’s standing out for high performance.