CYS is a big fan of Facebook ads. Over the past few years the platform has become exponentially more popular--and with that popularity has come significantly increased competition. In many cases increased competition has resulted in increased CPC’s and combined with Facebook’s announcement on June 26th, 2016 that it would change its News Feed to be more family and friend-centric--tools like AdEspresso go a long way to support our obligation to find what works for our clients and reach their audience.
The worst thing you can do with your client’s trust and your client’s money is to ‘set it and forget it”. For us at Claim Your Space we understand that the ride isn’t always a smooth one—but we absolutely pride ourselves on being able to quickly identify the source of a change in performance and identify root causes. Sometimes we’re looking for the cause so we can fix what’s broken. And other times we’re looking to isolate something in a complex marketing mix that’s standing out for high performance.
