Reporting is something we do differently at CYS. It’s something we’re passionate about. We believe that reporting doesn’t need to be complex. It should be thoughtful, meaningful and interpreted to include any data sources that illuminate the picture.
I have a cool presentation I'm working on for this. We're doing a killer project tying up influencer campaigns and remarketing campaigns for a beauty brand. 10x ROAS. Scaleable. Building campaigns and audiences programmatically via Google Ads API. Fun stuff.
Although we now have apps and the internet to do just about anything—from ordering food and goods to be delivered to our homes or make appointments—savvy business owners know that the phone call is still the top way to actually convert a new customer.
Calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent.
We had a chance to do a write up for the CallTrackingMetrics blog, on how we’re using their product to amplify our lead generation projects.
If you’ve ever invested in marketing personally or been responsible for a marketing budget as part of your job here’s a scenario you’re likely familiar with. You want to grow the business. You make a plan. You make a budget, get things approved. You scour the internet (likely doing a lot of search engine searching ; ). You hire contractors and consultants. You make some bets on advertising. You try things in digital. You try radio. You try ads in your local press. You try [insert latest marketing buzzword].
So…what is the ROI?
We called the company Claim Your Space for a reason—because position matters. Like my post picture up above here. An airplane in the sky, above the water line—totally normal. The same airplane below the water—not so good. The threshold is meaningful. The SEO guys have preached it for years. It’s no less important in paid search.
My friends—this is why you work with CYS.
Because fundamentally we believe in analytical approach to marketing and that there are things to know, and they can be learned through experimentation and measurement.
Our biggest wins have been in this arena. Including our recent win for “Best Use of Analytics” at the IMPACT18 digital marketing conference in Las Vegas this fall.
Team CYS got an invite to speak at this year's "Digital Marketing Recoded" conference in Las Vegas this month. Looking forward to showing off some of our recent Google Ads wins!
Big budget projects are great. They give us tons of room to try a wide breadth of tactics. And they produce the requisite data to gather statistically relevant conclusions. But small businesses can benefit from high-quality, targeted search traffic from Google Ads too. CYS is having success working with small advertisers and small budgets. It's all about setting up a solid foundation, being patient, and limiting management expenses.
Digital marketing optimization is hard. Set up is easy(ier). Results usually come quick with Adwords. But what do you do next? How much is possible? What's the best keyword? Bidding strategy? Time of day? Set up is easy. Set it up, make sure you have conversion tracking dialed in, let it run. Making it better (or fixing it when something goes sideways) is much, much harder.
Cost-per-lead measurement leaves something to be desired, doesn’t it? Getting beyond CPL is hard work that requires commitment from agency and client alike. Here’s how we did it. This project represents (as of now) six months worth of work, through numerous iterations of ‘most current, best truth’. The value is clear: Know and optimize for the cost to generate an appointment.
As usual, we're experimenting! This time with different remarketing tactics on Facebook to see if we can identify any patterns. This test ran over 20 days, spent about $1k in ad budget and was set up make comparisons between two primary variables, 1.) remarketing list size length, comparing 7 days vs 90 day and 2.) campaign objectives, comparing Link Clicks vs Brand Awareness vs Engagement. Here's the total results from all campaigns:
You might be aware of Facebook lead form ads but are you using them? If you are, or you’re considering trying them out—hopefully this blog post gives you a little more direction.
It was a big year for team CYS in 2017! We've been so busy with new projects that we neglected the blog. But over the holiday weekend I took some time to add it all up--with the help of my new all-time favorite time-saving, report building, data aggregating super tool--funnel.io. and in hindsight--it really was a heck of a year. And we sure are excited about where we're headed.
![Opteo Review [Part 1]](https://images.squarespace-cdn.com/content/v1/56fafeeb4d088ebedd8f91e7/1507304367030-1B7DEP5AJ6R259Q2HTFP/opteo-review.png)
We try tons of Adwords tools. Probably all of them. Only the best rise to the top of our day-to-day workflow. It's hard to optimize Adwords on an ongoing basis. It's a lot to stay on top of. Opteo is a really solid solution that we've been leaning into at our Agency.